Intent-Driven Product Design
AI builds the wrong thing as fast as the right thing.
Besserhealth helps teams close the gap between product vision and delivered reality — before a single line of code is generated.
Better healthcare by design.
The Problem
Fast start.
Expensive finish.
Most teams using AI are discovering the same pattern: generation is instant, but correction is brutal. The problem isn't the AI tool — it's that AI fills unspecified intent with plausible assumptions. The less you specify, the more it guesses. The more it guesses, the more you fix.
PMs prompt and iterate
Teams write informal prompts, get plausible-looking outputs, then spend hours fixing what the AI assumed wrong. Looks fast. Is actually slow.
Engineers build and rebuild
AI coding tools scaffold features in minutes — then spend days refactoring because nobody specified what the product actually needed to do.
Specs & target don't align
Spec-Driven Development tightens the engineering loop. But if the business intent was never encoded correctly, better specs just build the wrong thing faster.
The Methodology
Intent-Driven Product Design.
IDPD is a structured methodology that encodes business decisions into AI-ready specifications before generation begins. It moves the most expensive work — resolving intent — to the front of the process, where it costs the least. The result: higher fidelity between what was decided and what gets built, at lower cost and faster time to market.
01
Higher fidelity
What was decided is what gets built
02
Faster delivery
Specification work front-loaded, not retrofit
03
Lower rework cost
AI fills intent, not gaps
A walkthrough of IDPD in action is available during a Discovery Consult. Book a free 30-minute session to see the methodology applied to your product.
Common Questions
What people ask before getting started.
What is Intent-Driven Product Design?
IDPD is a structured methodology that encodes business decisions into AI-ready specifications before generation begins. It moves the most expensive work — resolving intent — to the front of the process, where it costs the least. The result is higher fidelity between what leadership decided and what engineering delivered.
How is IDPD different from Spec-Driven Development?
Spec-Driven Development tightens the engineering execution loop — it assumes someone already correctly answered what to build and why. IDPD answers that question first. It sits upstream of SDD and produces the business-grounded specifications that SDD needs as its input.
What is the IDPD Skill?
The IDPD Skill is the IDPD methodology packaged as a Claude-compatible skill file. Product managers and founders load it into Claude and run structured IDPD phases on their own products. It includes project instruction templates, Phase 0–3 guidance documentation, and a screen-recorded demo.
What is a Lane Test Audit?
A free 30-minute session where Craig reviews an existing product spec, PRD, or brief and identifies specifically where intent is drifting. You receive a written summary and a clear next step — whether that's the IDPD Skill, a cohort, or a consulting engagement.
What industries does Besserhealth work with?
Besserhealth's primary domain is healthcare — digital health products, care delivery platforms, and AI-augmented clinical tools. The IDPD methodology is domain-agnostic and has been applied to complex service businesses outside healthcare. Consulting firm partnerships are also available.
The Firm
A product strategy and design firm.
Besserhealth is built on 20+ years of healthcare product leadership, commercialization strategy, and go-to-market execution. That experience is now encoded into a methodology — IDPD — that makes it executable by AI tools at every stage of product development.
Not a generic AI consultant. A practitioner who built the methodology after learning by doing.
[ Craig Hankins — headshot ]
Craig Hankins
Founder, Besserhealth LLC
MBA. 20+ years in healthcare product strategy, commercialization, and AI-augmented design.
Two ways in. One conversation.
Start with the skill if you want to run the methodology yourself. Start with the audit if you want to see where your current product specs are losing intent.
Not sure where to start? A Discovery Consult is 30 minutes and free.
Not ready to talk yet? Stay in the loop.
