Consulting

Ready to grow?

Ready to grow?

Successful healthcare companies prepare for challenges before they become roadblocks. The question isn't whether opportunities exist—it's whether you're positioned to capture them.

Besserhealth helps you align your business to unlock value and accelerate growth.

Successful healthcare companies prepare for challenges before they become roadblocks. The question isn't whether opportunities exist—it's whether you're positioned to capture them.

Besserhealth helps you align your business to unlock value and accelerate growth.

Business Meeting
Business Meeting
Business Meeting

The Challenge

Questions that keep healthcare leaders awake

Are any these questions familiar to you? Have you and your team got the time to get the answers?

"Are we truly ready to scale, or just hoping we are?"
"What's our path from pilots to predictable revenue?"
"Is this sustainable or are we just burning cash faster?"
"How can my team leverage AI to improve PMF?"

Got Questions?

Got Questions?

Our Approach

Four pillars where value gets created
— or lost

Four pillars where value gets created
— or lost

Product-Market-Fit requires internal as much as external alignment.

Sustained growth happens when you systematically align Go-to-Market, Product, Operations, and Payment.

Value is lost when any of these elements are out of sync and trip up your team's execution and risk customer dissatisfaction.

Do you deserve to win?

Does your price position you to win employers, payers AND consumers?

Does it capture the value you deserve?

Can you guarantee results?

Do you deserve to win?

Does your price position you to win employers, payers AND consumers?

Does it capture the value you deserve?

Can you guarantee results?

Go-to-Market

Do you win the moveable middle user?

Does the journey match what's sold?

Does the ecosystem work with you or against you?

Do you win the moveable middle user?

Does the journey match what's sold?

Does the ecosystem work with you or against you?

Product

Are you measuring the right KPIs with proper data and dashboards?

Are team OKRs focused on the top value-driver KPIs?

Can you scale without hiring an army?

Are you measuring the right KPIs with proper data and dashboards?

Are team OKRs focused on the top value-driver KPIs?

Can you scale without hiring an army?

Operations

Are you capturing the right data to bill?

Does collected revenue match deal value and plan forecasts?

Can you demonstrate value in both outcomes and financial impact?

Are you capturing the right data to bill?

Does collected revenue match deal value and plan forecasts?

Can you demonstrate value in both outcomes and financial impact?

Payment

Do you deserve to win?

Does your price position you to win employers, payers AND consumers?

Does it capture the value you deserve?

Can you guarantee results?

Go-to-Market

Do you win the moveable middle user?

Does the journey match what's sold?

Does the ecosystem work with you or against you?

Product

Are you measuring the right KPIs with proper data and dashboards?

Are team ORKs focused on the top value-driver KPIs?

Can you scale without hiring an army?

Operations

Are you capturing the right data to bill?

Do collections match deal value and plan forecasts??

Can you demonstrate value in both outcomes and financial impact?

Payment

Case studies

Listening, asking, creating, impacting

From pre-seed stage to established corporations, the same questions occur and the same techniques can unlock value. We've helped them all align their products with their markets and their operations with their products, removing barriers, creating opportunities and accelerating their growth.

  • Result: 300% increase in sales in the following two years

    Solution: Simplified value proposition and pricing model for efficient sales and administration

    Challenge: Complicated reimbursement story that didn't resonate with benefit managers

    Situation: Slow sales 18 months post-launch for innovative chronic care solution

    "We've got a great solution, why isn't it selling?"

  • Result: Won several major employers and health plans

    Solution: Repositioned around individual care coupled with new pricing and performance guarantees

    Challenge: Can't win by saying someone else's story is wrong or by just deeply cutting your fees

    Situation: Competitor's simple story dominated finalist meetings, forcing defensive positioning

    "If you can't beat their story, change your story"

  • Result: Deal closed, became foundational proof point to secure seed funding

    Solution: Modeled fee structures against population prevalence, utilization and costs

    Challenge: Limited operational experience required modeling various fee structures

    Situation: Early-stage digital health solution negotiating first major payer deal

    "Can we live with this first deal?"

  • Result: Closed several major payers, contributed to securing next funding round

    Solution: Aggregated claims costs with actuarial firm, created deep ROI impact story

    Challenge: Needed to quantify impact opportunity for payers in unprecedented way

    Situation: Startup targeted niche that employers and payers ignored

    "Why doesn't anyone realize how big this space really is?"

  • Result: Newly competitive solution led to closed employers, plans and benefit platform partnerships

    Solution: Consolidated services into single population pricing model with performance guarantee

    Challenge: Required modeling population risk pricing from scratch with the client's data

    Situation: Established solution needed to pivot against startup competitors offering guarantees

    "How do we combine two products into a single solution?"

  • Result: 75% churn reduction, 50% higher sales, 40% higher engagement

    Solution: Repriced to reduce monthly fees while maintaining LTV, added AI-powered gamification

    Challenge: High monthly fees with rapidly declining engagement

    Situation: DTC health solution struggling with 20% churn and declining usage

    "Our churn rate is way too high. How can we get it down?"

Wondering "how"?

How we help

From urgent questions to rapid answers

We can help you answer these critical questions in days instead of weeks while building your team's capability to execute faster than your competition. We give you a personalized blueprint to unlock growth and can help you execute it.

All engagements include team capability transfer and training, including on how to apply AI to such efforts in the future, so the changes advance your team's performance beyond the project end.

Wondering "how"?

Business Growth
Business Growth
Business Growth

Our values

Respecting your time and intellect

Core Values

Internal-External Alignment

Evidence-Based Growth

Fair Value Capture

Accelerated Impact

Courageous Truth-Telling

Our Promise

We partner with healthcare leaders who are committed to building lasting value—not just seeking quick wins. Together, we transform promising healthcare innovations into profitable, scalable businesses that improve lives while capturing the commercial success their impact deserves.

Our Team

We'll pull in expertise as you need it. I work with leading partners like Accorded for actuarial work and leverage a broad network of sales, marketing and technology leaders to get the very best results for you.